The Gucci trial gripped Italy as observed by a New York Times correspondent at the verdict, it was 'the ultimate real-life soap opera. His ex-wife, Patrizia Reggiani, is found guilty of hiring the killer (her personal psychic also received a sentence of 25 years). ![]() Rodolfo's son, Maurizio, seizes control of Gucci, but is himself finally ousted, and in 1995 (the year after Tom Ford's appointment as creative director) he is murdered by a gunman in the street. In revenge, Paolo testifies against his father on a tax-evasion charge in America Aldo is found guilty, and sent to jail.įrom then on the family drama is as remorseless as a Greek tragedy. When he refuses to do either he is sued by his family, and forbidden from using the Gucci name in business. The family are enraged, and order Paolo either to sell his shares in Gucci or stay on and give up his own line. James Franco's made-to-measure turn for GucciĮventually, three of their sons join them in the rapidly expanding business: Rodolfo is responsible for managing the shop in Florence, and thereafter Milan (where, in 1966, he commissions an artist to create the Flora print as a scarf for Princess Grace of Monaco) Vasco looks after manufacturing Aldo opens the Rome store, then exports the brand abroad, with branches in London, Paris, New York, Los Angeles and Palm Beach.īy the time Guccio dies in 1953 his grandchildren are also working for the company one of them is Aldo's son Paolo, who uses the now-iconic Flora pattern in a range of women's clothing, sold under his name. When he returns to Florence he marries a dressmaker, Aida Calvelli, and opens a leather-goods store and workshop on via della Vigna Nuova. To begin at the beginning: Guccio Gucci, born in 1881 and raised in Florence, travels to London as a young man, and works at the Savoy as a porter, where he admires the monogrammed trunks and crested suitcases that are the measure of the guests' wealth (a formative experience that is to be etched into a future Gucci logo of a liftboy). Given that the fashion industry tends to gloss over any past scandals, intent on keeping secrets hidden, Giannini (who has been key to Gucci's extraordinary success since she first joined the house in 2002, hired by its former director, Tom Ford) has shown remarkable candour in her role as editor indeed, anyone in search of a real understanding of the relationship between luxury labels and the history of 20th-century celebrity could start by reading this book. Published by Rizzoli, and edited by Gucci's creative director, Frida Giannini - provides an unusually penetrating analysis and insight into the heart of the brand. The heavyweight book that accompanies the museum's launch this autumn. ![]() Gucci meets The Great Gatsby for next spring ![]() There, in a 14th-century palazzo, pieces from the extensive archives are on display: the headscarves, handbags, loafers, luggage, Oscar gowns, coats and jewellery, whose cumulative effect is to reveal how Gucci has been threaded through the fabric of the past, and into contemporary culture.
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